How to choose a fragrance
1. Know the concentration
- Eau de Toilette: about 5–15% fragrance oil. Lighter, good for daytime.
- Eau de Parfum: about 15–20%. Richer and longer-lasting.
- Parfum: 20% or more. The most intense.
2. Find your family
Fresh, woody, amber, floral, gourmand or citrus. If you already like a perfume, look at others in the same family.
3. Read the pyramid
Top notes are what you smell first. Heart notes come through after 20–30 minutes, and base notes are what stays on skin for hours.
4. Think about when you'll wear it
Fresh and citrus scents suit warm weather and daytime. Amber, gourmand and woody scents suit evenings and colder months.